“for me and I think especially being in the mental health space it's been about user reviews so our rating we've been able to maintain a 4.8 out of five rating and this is really really important to me... i think actually our focus on tracking user reviews and the quality of rooted over revenue has been a big factor as to why we've grown”

Track User Reviews As North Star, Not Revenue, To Maintain A 4.8 Rating Across Millions

Anya treats user reviews, not revenue or downloads, as Rooted's primary metric. Maintaining a 4.8 rating by listening to review feedback became the compounding driver behind retention, word of mouth, and ultimately growth past 4M downloads.