“things were really either clinical or there were hypnosis based apps and it just really wasn't what I was looking for so that's why I figured I had something to launch here”

Spot The Gap Between Clinical Apps And Hypnosis Apps In A Niche

Anya identified her audience by trying every existing panic-attack app and finding they were either too clinical or hypnosis-based. That gap between two extremes neither of which spoke to her is what convinced her there was room for Rooted.