“In-app messaging is a killer channel for engaging users who are in the app. It bridges the gap between classic product and classic marketing because you can overlay and augment new experiences on top of what's built in the product. You can make them look super native.”

In-app messaging bridges product and marketing — iterate without a release

In-app messages let the growth team prototype product changes — onboarding tweaks, upsells, new flows — without a release cycle, while still feeling native. Day-zero cohorts refresh daily so even small apps with a few hundred downloads can iterate every couple of days on first-run flows.