“even people that don't want to be on Hollow bodes that's fine when you when you get verified through the system you get check a little box that says you you don't want to be listening and all that kind of stuff um I totally for that and I'm totally with it”

Decouple verification from public listing

Let companies get verified for community membership and credibility without forcing them onto your directory — give them an opt-out checkbox at verification. Counterintuitive for a marketplace, but it kills the "this is just a lead-gen funnel" objection and dramatically lifts who'll complete onboarding. Many opt in later once they trust the platform.