“Users can create new species in Greg, we curate that, then we publish that page on the web, and it starts showing up in Google search traffic for other people. A user publishes a web page, more users find our app, then they publish more web pages — a very positive reinforcement loop.”

User-generated plant species pages become a compounding SEO loop

Greg crowdsources its species database from inside the app, then publishes curated public pages indexed by Google for long-tail plant searches. Each new user can spin up more pages, creating a UGC-to-SEO flywheel that grows acquisition without ad spend — and solves a data problem and a distribution problem at the same time.