“What we found was that hundreds of people a week, maybe 10 to 15% of all the new registered users, wanted to find a coach. And believe it or not, even though we talked about coaches and the golfers, we didn't really facilitate that well — we were facilitating existing relationships, not building new ones.”

Asking Why Are You Here in Onboarding Revealed a Hidden Segment Worth 3x More

V1 Sports added a simple onboarding question — why are you here? — and discovered that 10-15% of users wanted to find an instructor, a flow the app had never supported. Those coach-seeking users were also significantly more likely to subscribe. A single question unlocked a hidden high-intent segment and pointed to the app's clearest differentiation: a two-sided marketplace connecting golfers with coaches.