“the fact that they were only getting their customers through SEO i thought this is the product for me i'm going to do this exact same thing”

Validate a business idea by confirming it runs entirely on SEO

Adrian saw that the original scraping API had reached $30K MRR with fewer than 100 customers — all acquired purely through SEO. Rather than viewing SEO dependence as a weakness, he recognized it as a durable, low-cost acquisition channel he could replicate. The insight is to use SEO-driven revenue in acquisition broker listings as a filter for businesses worth cloning.