“As long as you can add net new information to the internet, you will win with SEO. Bring your personal insights, your user data, your market intelligence. You're not just regurgitating what the internet already has. We're getting a lot of AI traffic — ChatGPT, Claude, all the AI answer engines are referencing our articles, and that audience is even more high intent because they've already made up their minds about buying.”

Add net-new information to the internet — that is what AI engines cite

Aayush uses AI as a research assistant to scaffold what's already ranking, then layers in proprietary insights, user data, and personal flavor so the post adds something new. That originality is what ChatGPT and Perplexity now cite — and citation traffic converts faster because the user arrived with intent already formed.