“We were just writing helpful articles, support articles based on the questions customers were getting. We wrote an article on how to create OpenAI API keys — just screenshots, do this, do this. We didn't realize we ranked number one on Google for 6 to 8 months. We accidentally realized Google is actually a genuine inbound traffic channel.”

Write support articles for existing customers — one accidentally ranked #1 for 6 months

Elephas's SEO engine started by accident: they wrote plain-English support articles answering real customer questions (like 'how to create OpenAI API keys') and one ranked #1 for 6-8 months. That free traffic taught them which adjacent queries to target next. The lesson: your customer support inbox is a free keyword research tool, and utility articles compound into product-intent listicles.