“if you track all of the feature clicks on your app you can identify your app's most compelling value proposition and then communicate that in any way that you can — any way that you can see what your customers are actually doing is a massive advantage”

Track every feature click to find your true value proposition then market that

By obsessing over in-app analytics in PostHog, the team identified which screens were failing during onboarding and which features drove the most engagement. This let them redesign around actual behavior and then mirror that value prop in their marketing — a loop that pushed conversion above 50%.