“I didn't want this to be a premium we gave a two-week free trial because we wanted people to try you may not get a robo call today or tomorrow what but by two weeks in you're going to know”

Match free-trial length to the value moment

Nomorobo chose a two-week trial specifically because robocalls don't arrive every day — users needed enough exposure to experience the product actually working before they were asked to pay. Align your trial length to when the core 'aha moment' naturally occurs, not to an arbitrary 7-day default. If your value takes time to surface, a shorter trial kills conversion before the user ever sees what they paid for.