Wellness Whiz
AI supplement advisor that recommends supplements based on your goals, diet and lifestyle
What is Wellness Whiz?
Aiww.io, operated under the Wellness Whizz name, is a supplement checker for people who want to know which supplements might suit them. Users answer a two-minute quiz about their goals, diet and lifestyle and receive AI recommendations in return. The site also offers an explore section covering many individual supplements, with dosage guides and evidence-based reviews, and it links to real products on iHerb. Users can scan a shelf of supplements they already take. The quiz is free to use.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
I wouldn't want to own ten $1 million apps. I just don't think there's that much leverage in trying to scale things that don't connect to one another — whereas having multiple multi-million dollar apps that are complementary to one another it's much easier for us to add 5 million in revenue to our app.
App Farms Don't Work — Complementary Multi-Product Does
Greg's experience with building and acquiring additional apps showed that standalone apps in new categories are nearly impossible to grow without an existing funnel. The leverage comes from cross-selling to existing high-intent users — not from operating an unrelated portfolio of small apps.
Users care a lot about what their cohorts say — that's one of the better ways to understand if it's worthwhile to download. Having good store ratings is more important than just affecting your rank.
Good ratings are a conversion mechanism, not just a ranking signal
Michael targets 4.5+ stars not primarily to climb search rankings but because ratings are social proof that directly influences the download decision. He acquires apps that already have strong ratings because high ratings are a lagging indicator of real product utility — and utility drives almost every other metric: retention, referrals, organic word of mouth.
There's a play for whatever you're stuck on.
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