Viral or Bust
marketing game
What is Viral or Bust?
🎮 Viral or Bust is a free, interactive marketing simulation game where you start with £5,000 and have 12 months to build a successful brand.
Choose your target audience, content strategy and marketing budget, navigate unexpected challenges, and see whether your decisions lead to profit, viral success or bankruptcy.
Earn stars, upgrade your agency and try to reach the highest rank, SS+!
Available in English and Korean. Each game takes just 2–5 minutes.
https://viralorbust.github.io/
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
I'm super driven and I would just like work work work all day and the first time when I realized oh wait I could take a nap now yes or I could go get in the hot tub for 15 minutes before my next call oh my gosh radical and yet I cherish those moments
Give yourself permission for the mid-day nap
A driven founder treats a mid-day nap or 15-minute hot tub break as transgressive — and that's the point. The permission to interrupt the workday for a body-based reset IS the intervention. Schedule one micro-recovery between deep-work blocks instead of saving all rest for nighttime.
don't treat your users as they are logical human beings... they don't follow your user experience they don't just read everything to make decision so they are like us you know we make emotional decisions
Design paywalls for emotional, not logical, users — they skip your features list
The most common paywall design mistake is assuming users will read a feature comparison and reason their way to a purchase. Shawn's framing: real users scan, feel, and decide in a moment. The real unlock at Tinder was not better pricing tiers — it was better decision design, structuring the choice architecture so users landed on the right product without cognitive work.
There's a play for whatever you're stuck on.
Read all 2722 playbooks