Vibes'n'Feels
An emotion map of moments and places.
What is Vibes'n'Feels?
Vibes'n'Feels is an emotion map application designed to help users capture and share the feeling of moments and places in real time. Built as an alternative to traditional social networks, the app focuses on authentic experiences rather than popularity rankings, follower counts, or public profiles. Users can pin fresh camera photos or short videos to specific locations, pairing them with expressive emojis and optional notes to create a personal or shared vibe.
Created for adults seeking a more grounded way to connect with their surroundings and friends, the platform allows individuals to keep memories private, share with mutual friends for a limited duration, or broadcast to the community for twenty-four hours. Features like temporary discussions and non-public support responses ensure that interactions remain tied strictly to the live moment rather than building a permanent public history.
What makes Vibes'n'Feels different is its strict emphasis on the present. The app requires fresh camera captures instead of gallery imports, ensuring that every pinned vibe genuinely reflects what is happening here and now. With clear privacy boundaries, no background location tracking, and no follower systems, it offers a refreshing space focused purely on shared presence and emotional mapping.
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We have a good amount of acceptable churn due to students aging out, but the challenge is that one-third of those 'no longer need' users are just done with that more pressing test — not actually done with college or high school. So that's still a group we should be targeting.
One-third of "no longer need" churners are actually still in your ICP
Caroline's data shows roughly a third of self-selected 'no longer need' Quizlet churners are mislabeling themselves — they finished one exam, not their academic career. That sub-segment becomes a dedicated win-back audience focused on ongoing test prep rather than a written-off cohort. Always re-segment self-reported categories.
I'm not a big fan of big bang launches maybe because I just got burned that one time there's so many things that can go wrong so every launch we've had it's ready when it's ready and then we push it out
Soft-launch always — no big bang releases
After an early bad experience, Aaron adopted a permanent policy of shipping quietly when the product was ready — no coordinated launch dates, no countdown pressure. He would fix bugs, then email reporters he already knew with a quiet heads-up and let word spread organically from there. A soft launch lets you find and fix critical issues before they compound under spotlight pressure.
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