TripCircle
Group trip planning that gets everyone on the same page.
What is TripCircle?
TripCircle is where group trips get planned together. Agree on dates, vote on ideas, split the costs fairly, and keep the whole crew on the same page. TripCircle is a group trip planning product in private beta, ahead of its public launch. It is built for friends and groups planning a trip together, so decisions, plans, and costs stay in one shared place instead of scattered across chats and spreadsheets.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
convert to people for me are worth about eighty dollars per subscriber but somebody on active campaign is worth about like five right so I that tells me like either converted people have a lot more disposable income and they really like what I'm doing versus active campaign or I'm dropping the ball with them
Measure subscriber value by attribute to find product gaps
Wire your ESP + Stripe data into a tool like SegMetrics so you can break average subscriber value down by every survey attribute. A 16x value gap between two segments (ConvertKit $80 vs ActiveCampaign $5) is a flashing sign of a missing product, not a coincidence — Brennan's new beginner segmentation course came directly from spotting exactly this gap.
The commercial strategy that you have — what people buy, when they buy it, and which price they buy it — is going to have such an enormous impact on your renewals and extensions.
Churn is not just a product problem — the plan, price, and timing of the sale drives renewals
Product teams own churn in most companies, but the actual driver is often the sales funnel above them. Which plan a user picked, whether they came in on a discount, and whether they found the app through paid or organic all predict renewal rate better than in-app engagement metrics alone. Revenue strategy and product need to be looking at the same cohort slice.
There's a play for whatever you're stuck on.
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