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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
I'm not a big fan of big bang launches maybe because I just got burned that one time there's so many things that can go wrong so every launch we've had it's ready when it's ready and then we push it out
Soft-launch always — no big bang releases
After an early bad experience, Aaron adopted a permanent policy of shipping quietly when the product was ready — no coordinated launch dates, no countdown pressure. He would fix bugs, then email reporters he already knew with a quiet heads-up and let word spread organically from there. A soft launch lets you find and fix critical issues before they compound under spotlight pressure.
I wanted to be like Dropbox you know Dropbox you create it and then it says oh you want to have 5 GB more space you know share share the link with a friend have them sign up and I thought how can I integrate this into my own app it's called product le growth and I just made sure every single link that people share my logo is on it and not only is my logo just like a picture it's it has the name stage timer.io in the logo it's like literally written there and it's a name easy enough to remember that people often just see it even tell us oh I saw it on an event
Bake Your Full Domain Into The Logo On Every Shared Artifact
About a third of Lucas's customers come from word of mouth because he engineered every shareable artifact to carry his brand. His logo appears on every shared link, and crucially the logo itself contains the full domain 'stagetimer.io' as readable text, so even passive viewers at events remember the name and look it up later.
There's a play for whatever you're stuck on.
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