Today's Marketing
Real marketing examples, each with one move to steal
What is Today's Marketing?
Today's Marketing is a free visual library of real marketing that is live right now: homepages, pricing pages, ads, launches, signup flows, emails and event pages from brands like Linear, Stripe, Ramp, Figma and Supabase. Every example gets a big screenshot and one plain line on why it works and how to use the idea yourself. The library grows every week, and a free newsletter sends the newest picks every Monday.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
I had like the best customer support call the other day because their marketing team was not upset that their knowledge base wasn't getting indexed they were upset that it was outperforming their dub dub dub like people were getting to the documentation
Public docs outranking your marketing site is a feature, not a bug
A public knowledge base ranks for long-tail 'does tool X do Y' queries that marketing sites rarely answer in depth. Prospects researching a purchase land in the docs, evaluate the product, and convert before ever requesting a demo. One customer's docs outranked their own marketing site — exactly because docs win the specific commercial-intent queries copy can't.
Anyone who is iterating so quickly don't forget to market to your existing customers not just new customers — I know for a fact there are customers who've been using our app for a year and a half and they haven't used half of our features because they don't even know they exist.
Market New Features to Existing Customers — They Miss Half of What You Ship
Fast-shipping teams constantly add features, but users who joined six months ago often miss them entirely. Captions addresses this with in-app messaging personalized by last active date: 'since you last logged in, here is what changed.' Marketing new features to the existing subscriber base — not just acquisition audiences — is a free retention lever that most apps leave untapped, especially those shipping weekly.
There's a play for whatever you're stuck on.
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