Tickleaf
A calm place for everything you have to do
What is Tickleaf?
Tickleaf is a minimalist to-do app designed to keep your tasks organized without overwhelm. It offers four simple views: an inbox, a calendar, repeating tasks, and a quiet place to put things down. Users write down tasks with natural language for day, time, duration, and color, and Tickleaf automatically files them while typing. It syncs across web, iPhone and Android, working offline and catching up later. The free version includes all core features, while Tickleaf Plus adds widgets, archive search and themes.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
We found that if we ask people 'hey, do you want more calories on the weekend' and they say yes, they convert more. It really introduces this idea of loss aversion, especially after you've spent like 10 minutes taking a survey, getting into a headspace where you're ready to invest in yourself.
Set up premium features in onboarding to trigger loss aversion at the paywall
Users configure premium features (like calorie cycling — 'the Weekender') during onboarding. If they opt in, the paywall reframes the trial as 'don't lose what you just set up.' Concrete loss > abstract gain. The mechanism only works for features with day-one resonance — setting a carb goal upfront actively hurt conversion in their tests.
There is one thing is like the download velocity. The more downloads you have the more you raise in the rankings in the search results. The chicken and eggs problem. If we're not in the top results... most of them they purchase App Store ads so in the end they are before us in the rankings they are purchasing ads but what's their profitability?
ASO download-velocity is a flywheel competitors break by burning ad money
Organic ASO ranking is partly a function of download velocity, which creates a feedback loop competitors break by buying App Store ads. Public revenue tools (app figures) don't deduct ad spend — so the apps ranking above you may be running negative margins. Don't benchmark against ranking alone.
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