Thefake
Create realistic chats, posts & videos in your browser
About
TheFake is a browser-based creator studio for creating realistic chat screenshots, social post mockups, comment threads, and animated conversation videos—without having to recreate familiar interfaces from scratch.
Choose a platform, write the scene, and customize names, avatars, timestamps, read receipts, reactions, voice notes, media, and more. Then export a clean PNG or turn the conversation into a paced video for TikTok, Reels, Shorts, ads, storyboards, presentations, and demos.
Highlights:
• 25+ familiar chat layouts, including WhatsApp, iMessage, Instagram, TikTok, Messenger, Telegram, Discord, Slack, and more
• 6 social post generators for Instagram, X, Facebook, Threads, Reddit, and LinkedIn
• Watermark-free PNG screenshot export without an account
• Pro video and animation export up to 4K and 60 FPS
• Four creator-ready aspect ratios: 9:16, 4:5, 1:1, and 16:9
• AI script assistance and multilingual scene support
TheFake is built for fictional, authorized, and clearly disclosed creative content. It must not be used to deceive, impersonate, harass, defame, or fabricate evidence.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
The ratio for photo apps was 30X so value of a user on iOS was 30X bigger than Android... there's a lot of marketing from Apple about photography — that's why a lot of the reasons why people upgrade is because the camera got better.
iOS/Android Revenue Ratio For Photo Apps Is 30X — Know Your Category Before Deciding On Android
The general iOS/Android ARPU ratio is about 10X. For photo apps it's 30X — because Apple's entire hardware and marketing narrative is built around the camera. Photo enthusiasts disproportionately own iPhones. Before investing in Android, calculate your category's platform skew. For photo/video apps, the ROI on Android engineering is significantly lower than the default industry average suggests.
As much as I would love to say that talking about our features is the better performer — it's not. Talking about a discount, our audience is very price sensitive, so that is a message we lean pretty heavily into.
Discount messaging out-converts feature messaging — even when you wish it didn't
After extensive copy testing, Lose It! found discount/savings framing consistently beats feature-benefit framing for their price-sensitive audience. The honest founder lesson: your beautiful feature copy is probably losing to a price tag. Build the features, but don't expect users to convert because of them.
There's a play for whatever you're stuck on.
Read all 2722 playbooks
Comments
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