The Transfer Portal
A dating app that matches you by how ready you are to date.
What is The Transfer Portal?
You can verify your photo on The Transfer Portal with a pose selfie. A person on our team reviews it, checks that it matches your other photos and isn't AI-generated, and then adds the badge. Verification is optional, so look for the badge. You can add an ID check as well. You start with a readiness check, and we match you with singles at the same stage who share your answer on kids. We're launching in Louisville, Indianapolis and Cincinnati.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
Turkey banned Instagram for 11 days and we got 15 million downloads in 4 days... Once the spike is gone you hit a new normal at a higher level.
Geopolitical Spikes Reset Your New Normal — Each Crisis Establishes a Higher Floor
Super Unlimited experienced multiple geopolitical surges — country-level social media bans, civil conflicts — that delivered tens of millions of downloads in days. The key insight Tanuj shares: after each spike recedes, the retention floor is higher than before. New users acquired in a crisis frequently stay. The strategy is to be ready (excellent product, low friction) so that when an external event drives a surge, it converts into a durable cohort, not just a vanity moment.
if you've only you know grown via you know just sort of like organic traction and organic like magnetism and you've you've gone through like many sort of cycles of app or product iteration to sort of optimize the product for that group of people... then you've optimized for the group that's that at the greatest potential scale of your of your product is a minority
Optimising for Organic Users Tunes the Product for the Minority at Scale
Organic users are self-selecting, high-intent early adopters who look very different from the mass-market paid users who represent 60–80% of daily installs at scale. If you've only A/B tested with organic users, you've tuned the product for a minority. Bringing in paid traffic early reveals what the majority of future users actually need.
There's a play for whatever you're stuck on.
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