The IELTS Bro
IELTS prep with an AI speaking examiner and essay feedback
AI & Machine Learning·Education
What is The IELTS Bro?
The IELTS Bro helps IELTS Academic and General Training candidates practise the two skills that are hardest to improve alone: Speaking and Writing. An AI video examiner runs the full three-part Speaking interview and asks follow-up questions based on what you say. The Writing Lab marks essays and letters on the four official criteria and shows the exact sentences that cost you marks. Free Listening and Reading practice tests, a study planner, and full mock tests in the computer-delivered format complete the set.
Key features: an AI video speaking examiner with follow-up questions; Writing feedback on all four criteria with sentence-level corrections; free Listening and Reading practice tests with instant band scores; full Academic and General Training mock tests in the computer-delivered layout; 140+ speaking topics and 80 annotated model essays, free to read. Works in any browser on PC, Mac and phone.
Who it is for: students preparing for IELTS for study, work or migration who want examiner-style practice without paying for a tutor every week.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
the people who are gonna be willing to pay that 60 80 100 200 lifetime are the ones who are actually going to use your product for years and years and years... your best users... the average retention of that lifetime user is actually going to be way longer
Lifetime Offer Buyers Self-Select As Power Users — Their Real LTV Exceeds Average Churn Math
Average LTV calculations miss that buyers of lifetime offers skew toward power users who would have subscribed for 5-10+ years anyway. At typical 50% annual churn, average LTV implies 2 years of revenue — but lifetime purchasers are self-selected to be in the long tail. Astropad never offered lifetime plans, but Matt found this argument compelling enough to reconsider his strong initial stance against them.
we flipped that to Apple and we saw over 100% increase in conversion now the number of people that were doing that was smaller right so again it wasn't like the 2x factor of the price that affected everybody but just reducing that friction of like mom pulls out her phone scans a QR code bang she's subscribed over 100% lift
Switch QR-code checkout to Apple IAP for 100%+ conversion lift
Skylight replaced a web-based checkout behind a QR code with Apple IAP and saw conversion more than double on that channel. The absolute volume was smaller than the direct price-increase impact, but it required minimal product work. Friction in the payment step, even one extra screen or redirect, costs a meaningful fraction of ready-to-buy users; the Apple native checkout is often the path of least resistance.
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