The Engine
Automate customer acquisition at scale.
AI & Machine Learning·Marketing·Sales & CRM
What is The Engine?
The Engine automates customer acquisition at scale through one unified platform for content, marketing and sales. Content Engine creates branded reels and storytelling content. Jessica Sales Engine follows up with leads through calls, text and email, qualifies opportunities and books appointments. Connect supported tools you already use and move repetitive work from manual handoffs to automated execution. Your team retains control over offers and key decisions. Tutorials, technical support and a weekly AI Mastermind are available. Watch the official launch webinar in the video player above, or visit our website to explore The Engine.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
Every quarter, every semester we ask a panel of our audience: does Deezer know music, does Deezer understand me, do I feel close to Deezer — and we especially focus on the paid consideration part. What's actually reliable is that we follow the trend.
Track brand health as a directional trend, not an absolute number — quarterly panels
Deezer measures brand health through quarterly quantitative panels that ask users about awareness, affinity, and paid consideration intent. The panels don't produce precise numbers, but they produce reliable directional signals. An upward trend in paid consideration quarter over quarter validates brand investment even when the absolute number is uncertain.
we're getting to the point of our business where we're interested in decentralization where rather than focus on one product from one type of person we want multiple products so we have software we have paid newsletters we have group coaching we have cohort based courses we have digital courses
Decentralize across product tiers to de-risk
Hitting $1M with one product to one audience is fine for year one. After that, single-product dependency becomes fragility. Stack a portfolio across price tiers and engagement levels — SaaS (low-touch monthly), paid newsletter ($20/mo info), cohort course ($500-1K), group coaching (high-touch), digital evergreen courses. Different buyers convert at different tiers and you stop being one-product-dependent.
There's a play for whatever you're stuck on.
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