Text to Video
Turn text prompts into AI videos in minutes.
What is Text to Video?
Text to Video turns written prompts into AI-generated videos in minutes — no camera or editing skills needed. Text to Video is a freemium AI video product from DeepOasis, LLC. You write a prompt and the product turns that text into an AI-generated video. No camera and no editing skills are required. It is built so anyone can turn written prompts into AI videos in minutes.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
The first 85% is very easy. But after that every 1% is hard work. Sometimes differentiating great products from commodities is — do they just always work?
The Last 10% Is the Entire Product — Edge Cases Define Who Wins in Commoditized Categories
VPN is a commodity in the first 85% — open source stacks exist, the core tunnel functionality is a known problem. Super Unlimited won the category by obsessing over the edge cases: reconnecting after a dropped cell tower transition, serving a user whose hotel blocks their IP, handling 3G in Nepal. Their QA engineer walked elevator shafts with debug builds to simulate real-world disconnects. In any category where competitors stop at 85%, the 15% of edge cases is the actual moat.
The average install-to-paywall rate across all the apps we work with is about 20%. The most successful apps get above 80%. If your paywall rate is low, that is probably the most impactful lever you can pull — everything downstream is multiplied by that number.
Most apps show their paywall to fewer than 20% of installs — fix that first
Jake Moore benchmarked install-to-paywall rate across Superwall's customer base and found the median app exposes fewer than one in five installs to a paywall. Because every conversion metric — trial start rate, trial-to-paid rate — is multiplied by install-to-paywall, lifting that single number compounds across the whole funnel. Moving the paywall earlier in the flow (before onboarding or at app open) is the fastest fix.
There's a play for whatever you're stuck on.
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