tess
Your life, lived as art. A journal that paints you back.
Health & Fitness·Social·Productivity
What is tess?
tess turns your daily journal into a living canvas of watercolour art. Each entry shapes your "Soul Persona", a canvas that shifts with your mood and how often you write. The people who matter to you can add memories of you, which fall as anonymous droplets on your canvas. Your art grows both from your feelings and the memories of loved ones. Build a habit, write daily, cherish those who make a difference in your life, and watch yourself grow over time alongside a canvas that quietly grows with you.
Private, secure, and all yours. Free on iOS and Android, with an optional tess Complete plan to bring the most out of the experience.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
convert to people for me are worth about eighty dollars per subscriber but somebody on active campaign is worth about like five right so I that tells me like either converted people have a lot more disposable income and they really like what I'm doing versus active campaign or I'm dropping the ball with them
Measure subscriber value by attribute to find product gaps
Wire your ESP + Stripe data into a tool like SegMetrics so you can break average subscriber value down by every survey attribute. A 16x value gap between two segments (ConvertKit $80 vs ActiveCampaign $5) is a flashing sign of a missing product, not a coincidence — Brennan's new beginner segmentation course came directly from spotting exactly this gap.
We have a jobs to be done approach like we know okay we think that these are the 10 things that we really want our apps to rank for… what kind of customers do you want to acquire the ones that will actually find value enough that they will want to pay for the premium subscription.
JTBD Before ASO: Know Which Jobs You Want to Rank For Before Choosing Keywords
Microsoft's keyword strategy starts from jobs-to-be-done — what tasks users actually need to complete — not just search volume. The second filter is monetization intent: rank for keywords that attract users willing to pay, not just search. Pairing JTBD with keyword research closes the gap between traffic and revenue.
There's a play for whatever you're stuck on.
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