SwipeToLaunch
A Tinder-style launch directory for startups and apps.
What is SwipeToLaunch?
SwipeToLaunch is a launch directory designed for startups, SaaS products, and apps where users browse new products one card at a time in a Tinder style. Instead of a traditional upvote race, you swipe right if you like an idea and left if you do not, with every swipe counting as a vote.
Built for makers, indie hackers, and founders, the platform allows anyone to add a product using just a link without needing an account. Products are ranked on a public board based on their share of positive swipes, weighted against total engagement to ensure fairness.
Free listings go live once the platform badge is added to a homepage, while featured listings go live upon payment, with all submissions reviewed by a moderator within about a day.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
am I using social media as a diary or to help teach a lesson or share a lesson and that the the latter requires thought and introspection and articulation in a way that you're delivering a certain message... can I sit with this for five minutes and still want it great idea
Filter posts: diary or lesson?
Before posting, label the draft: diary (venting, seeking validation, insecurity) or lesson (you've metabolized it enough to teach). Only ship the lessons — and sit with each one for five minutes first. The gap between thought and click is what separates authority-building content from regret-posts you'll delete next week.
this piece of content we launched in July and this was the one that really changed a lot for us was one that caught fire got around 8 million views across all platforms... I also framed it like I said earlier in this polarizing way do you want to know something that they don't want you to know and it's kind of ambiguous of who they are but they is kind of if we're talking about health it's the the nefarious forces that are kind of keeping you sick
Polarizing Curiosity-Gap Hooks Drive 8M Views And Convert To Installs
A single polarizing piece using a 'do you want to know something they don't want you to know' hook hit 8 million views across platforms in July and became the inflection point for the app. The ambiguous 'they' framing weaponized curiosity against an unnamed villain in the health space.
There's a play for whatever you're stuck on.
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