Stockdrifts
Alpha with conviction
About
Stockdrifts is where conviction gets built, not borrowed. It's the first place to start researching an unknown ticker and understand the fundamentals in under a minute: margins, growth, balance sheet, ownership, insider flow, all on one page. Then go deeper.
- We stitch together the research layers most platforms leave siloed: company fundamentals, elite-fund 13F filings, and foreign insider activity from markets sell-side barely covers — across the US, Japan, and Korea and more coming soon. Every market is enriched by combining multiple data sources into one clean view, with forward-return analytics layered on top so you know which signals actually converted into alpha.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
our test showed us that 99 would have made us more when you calculate all the numbers in the spreadsheet it was like a little bit better right it wasn't like massively better and so it's kind of like why don't we do that and it was like I don't know it just felt like overreaching right we were doubling our price we want good vibes to continue we can always go up
Double the price but stop short of the data-maximizing number
Skylight's tests showed $99 narrowly beat $79 on spreadsheet ARPU but felt like overreaching after doubling from $39. They chose $79 as a middle ground with high confidence it would hold, leaving room to raise again later. Optimizing purely for ARPU-max ignores brand equity and customer sentiment; leaving a little on the table today preserves the ability to raise again in future without triggering a backlash moment.
It really is about getting covered by writer why — they have an audience that they are trying to intentionally build and it's just like anything else: why do you advertise on Google instead of advertising on the street?
Target the writer, not the publication — they carry a portable audience
A publication's name on a story matters less than which writer wrote it. Journalists build specialist audiences that follow them across publications. Pitch the fintech writer for your fintech app, the productivity beat reporter for your productivity tool. That writer's portable readership — pre-qualified and engaged on exactly your topic — is worth far more than a blast to a tips inbox.
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