StepLimit
Walk first. Scroll later.
What is StepLimit?
StepLimit helps you connect daily movement with your screen-time habits. Choose the apps you want to limit, set your step goal, and turn steps into time for those apps. The free tier supports one app, three grace passes per month, and seven days of step history. Premium adds more controls and an Apple Watch companion. No StepLimit account is required. Walk first. Scroll later.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
sub apps just were in a good position for having that trial event and onboarding... their payment usually happens in onboarding already so you start a trial event there meaning you have a pretty good value indicator early on in the product experience that you can feedback to that model
Subscription apps have a SKAN advantage over games — the trial event fires in the first few days
Games could not track their highest-value payers under SKAdNetwork because big in-app purchases happen days or weeks after install — too late for postbacks. Subscription apps trigger a trial event right in onboarding, so Meta gets a signal within the postback window. This structural advantage over gaming is why sub apps recovered faster post-ATT.
It doesn't matter what product you build, it doesn't matter how good your product is — it is about the distribution of your product. YouTube is I think one of the best ways to do that.
Distribution beats product — and YouTube is still the strongest channel
Distribution beats product quality every time, and YouTube remains an under-utilised channel for indie builders. Pick one durable channel where you can build relationships at scale and treat content as the leverage, not the side project.
There's a play for whatever you're stuck on.
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