Sprout24
Build Right Email Marketing Stack with Confidence.
What is Sprout24?
Sprout24 helps marketers and businesses discover, compare, and evaluate email marketing and MarTech software with confidence. Explore contextual software comparisons, pricing calculators, email marketing ROI tools, subject line testing, inbox preview testing, and campaign optimization resources. Sprout24 combines software research, contextual insights, and AI-assisted capabilities to help teams identify tools that fit their goals, budgets, and technology stacks.
Ready to launch?
Submit your product and get discovered by builders and creators worldwide.
Launch Now
FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
we'll get like one of our amazing customers... a guy from rural mississippi who loves fishbrain and he will... call in and just take questions from the team for 20 minutes and that in itself is like a really great
Invite a real customer to your all-hands to create company-wide empathy
Fishbrain periodically invites a real user to take live questions from the entire company for 20 minutes at their all-hands meeting. A product manager's customer interview notes reach a few people; a fisherman from rural Mississippi talking directly to engineers, designers, and finance changes everyone's mental model. One unfiltered customer voice compounds across every future decision.
You should try to avoid paying Upfront for the video and most May pay half upfront this because most influencers are fantastic people but some influencers will just try and drop a half-ass video once they get the money into their account and also generally just lose all of your leverage once the payment is completed you want to try to split some of the payment so that some percent of it comes from the number of conversions that they bring you.
Never Pay Influencers 100% Upfront — Tie Some Of It To Tracked Conversions
David structures deals to keep leverage after the wire transfer. Half upfront at most, with the rest tied to conversions tracked via coupon code or UTM, so the creator stays invested in actually making the video work rather than dropping a half-effort clip and disappearing.
There's a play for whatever you're stuck on.
Read all 2722 playbooks