
SKID
Check UAE off-plan launch prices against official sales
What is SKID?
SKID (skid.homes) is a decision engine for UAE off-plan property (Dubai, Abu Dhabi and beyond) that compares developer launch prices with official closed-sale records (DLD in Dubai) and gives a Reserve, Negotiate, Wait or Walk Away call, plus total cash due by handover. It covers off-plan launches in Dubai, Abu Dhabi, Ras Al Khaimah, Sharjah and Ajman. Specialised AI agents score location, developer track record, supply, payment plan and delivery risk, and public AI verdict pages show bull, bear and skeptic cases (first: skid.homes/verdict/emaar-creek-waters-2). Developers do not pay for scores. Free to use at time of writing.
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we do have more paying customers than that because that doesn't include people who bought a lifetime deal which is about 15% of our revenue
Offer Lifetime Deals as 15% of Revenue Without Cannibalizing Subscriptions
Katie deliberately caps lifetime deals at roughly 15% of revenue, using them as a parallel pricing tier rather than a fire-sale tactic. This lets her monetize buyers who would never commit to a subscription while protecting the predictable recurring base. The two-tier structure (annual + lifetime) expands the addressable market without undermining subscription pricing.
You don't need a new idea. There's plenty of ideas out there, problems that have been solved that you could improve upon, and while you're improving upon that you might find a niche within that industry. Weightly is a perfect example. I competed with the giants like OpenTable and found a little niche where I can serve the small restaurants that are underserved.
Skip Novel Ideas And Find The Underserved Niche Inside A Solved Billion-Dollar Category
Joe rejects the 'novel idea' trap entirely. His framework is to pick a solved problem with billion-dollar incumbents, then find the slice they neglect. For him that was small restaurants priced out of OpenTable's cover fees and hundreds-per-month plans — a market the giants couldn't economically serve.
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