Sidebox
A multi-project dashboard for indie developers that keeps links, brand assets, and revenue, traffic, search, and deployment status for every product in one workspace.
Developer Tools·Analytics·Productivity
What is Sidebox?
Sidebox is a multi-project dashboard for indie developers and solo founders who run more than one product. It gives each product its own home for production URLs, repositories, design links, launch assets, and connected tools, and shows performance, deployments, and items needing attention across the whole portfolio.
The product is aimed at indie hackers and solo founders who want to keep track of several products without juggling browser bookmarks, scattered dashboards, and loose Notion pages. A workspace can hold up to three projects on the Starter plan, with Pro offering room for up to 10 projects, more metric history, and saved views and reports.
Sidebox connects to services you already use, including GitHub, Vercel, Cloudflare, Google Search Console, PostHog, Polar, and Stripe. Reporting integrations are read-only, and Sidebox does not deploy, merge, or refund anything in your accounts. Summaries show their source and last successful refresh, and failed updates keep cached data with a warning. Your project files are private to your account.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
Freemium in my opinion in a direct-to-consumer business is probably the most complicated monetization strategy you can have — you've got to be really clear on thesis statement, really clear metrics, really know where to draw these lines.
Freemium is the most complicated monetisation strategy in direct-to-consumer
Freemium sounds simple — give something away free, charge for the rest — but in practice it demands constant discipline: which features belong behind the paywall, where to draw the free/paid line, and how to measure whether the free tier is converting or providing indefinite free value. V1 Sports found their freemium strategy had been deployed defensively rather than strategically, with a thesis statement nobody could reconstruct.
We still have a million daily new installs and as I say half of those are reinstalls. It's worth for us to keep the content furnace and the virality going and not jeopardize it by trying to extract too much value.
Protecting the core game from hard monetization preserves word-of-mouth that sustains 1 million daily installs 13 years in
Subway Surfers founders set a non-negotiable rule: the core run is always free, players can always progress, and aggressive monetization walls are off the table. Thirteen years later, 1 million new installs arrive daily — half of them reinstalls from people who still think of it as their go-to game. The refusal to squeeze every dollar protects the viral word-of-mouth and TikTok-shareability that makes it discoverable to a new generation of players every year at zero paid acquisition cost.
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