
Serro AI
Agents that keep your programs moving
About
Serro is Agentic TPM: infrastructure for Program Engineering, purpose-built
for the Technical Program Management function.
Unlike task trackers, roadmap tools, docs, dashboards, code-wikis, or generic
project management platforms, Serro treats programs as first-class units of
work.
It turns scattered execution signals from Jira, GitHub, Linear, Slack, docs,
meetings, and roadmaps into two things: trusted temporal program memory - a
living record of shared goals, decisions, risks, dependencies, and history -
and real-time status coordination that both humans and AI agents can act on.
Meet Serro where you already work: speak to it in meetings, message it in
chat, command it from your tools.
Serro Pro helps enterprises scale existing TPM capacity, so TPMs, EMs, PMs,
and engineering leaders can collaboratively manage downstream program
execution and agent loops.
Serro Lite gives earlier-stage companies AI-powered TPM capacity much earlier,
so smaller teams can scale their live coordination without adding process or
headcount prematurely.
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Launch NowFounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
it's not just being about being good at many things it's about being an expert at learning and an expert at problem solving in a way and this is something I struggle with a lot in a way it's specializing in learning and specializing in problem solving and specializing in this like big picture thinking
Generalists aren't mediocre — they specialize in learning, problem-solving, and big-picture thinking
The old stigma: generalists are "mediocre at many things." The actual definition: people who specialize in the meta-skills of learning new domains fast, untangling messy problems, and seeing the system-level picture across disciplines. If you find yourself defending why your background "makes sense" on a CV, stop. Reframe the same skills as compounding expertise in learning itself — that's a moat, not a weakness.
We were unable to use Amplitude or Google Analytics even early on. We had to build our own first-party analytics tool in order to really understand what was going on in the app. Using just the out-of-the-box SDK that a lot of these analytics tools have you're just not going to get through Apple review.
Kids app privacy rules block most analytics and attribution SDKs — build first-party analytics from the start
COPPA and Apple's App Store rules prohibit most standard third-party analytics, advertising attribution, and data collection SDKs in apps designated for children. Reading.com had to build a first-party analytics pipeline that anonymizes data before routing it into Amplitude — adding significant engineering complexity. Any app targeting children must plan for this constraint from day one; retrofitting compliance-friendly analytics is far more costly than building it in.
There's a play for whatever you're stuck on.
Read all 2722 playbooks