SEO Ladders
See where AI search mentions you
What is SEO Ladders?
Search is splitting in two. Your buyers still Google, but more of them now ask ChatGPT,
Perplexity, Gemini, and Claude "what's the best tool for this?" — and most brands have no idea whether those assistants mention them or point buyers to a competitor instead. SEO Ladders shows you exactly where you stand, then gives you the tools to fix it. It's built for founders who run their own SEO, small agencies, SEO professionals, and content writers.
It starts with measurement. You add the buyer questions that matter to your business, and
SEO Ladders runs them across the major AI engines — ChatGPT, Perplexity, Gemini, Claude, and Google's AI Overviews and AI Mode. You see where AI mentions you, where it doesn't, your share of voice against competitors, the sentiment around your brand, and crucially the actual sources each engine cites. Those citations are the map: they show which pages AI trusts, so you know which gaps to close to get recommended. Re-run it weekly and the trend shows whether your fixes are working.
From there, you act with real tools — not autopilot. The SEO Agent crawls your site, runs
30 technical and on-page checks, and returns a 0–100 health score with severity-ranked
issues and content gaps to fix. When you want to create content, the AI Article Writer
helps you draft SEO-optimized articles matched to your domain authority, and the Article
Optimizer scores your drafts against the live top-5 results so they can actually rank.
Keyword Research surfaces real search volume and difficulty, Competitor Gap shows what rivals rank for that you don't, Rank Tracking follows your positions over time, and
Content Refresh keeps existing posts from decaying. A Knowledge Base grounds anything you generate in your real facts, so it sounds like you.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
If this is really going to unlock paid acquisition and some other things such as the marginal cost of AI features for us, then why not do it? It gives our marketing team so much more room to operate.
Higher margins from pricing unlock the AI feature budget you could not previously afford
AI features carry real per-request costs that a flat $40/year subscription struggled to absorb at scale. The price increase to $80 did not just improve marketing economics — it funded the product roadmap. When every active user consumes more backend compute, unit economics either improve via pricing or erode via feature cuts. Pricing is now as much a product decision as a revenue one.
the reason number one why people tell us they don't subscribe is because the free tier is good enough... Our philosophy is that we want to do something about it But that something is not making the free tier worse Is trying to provide more value and really diversify the subscription offer
When the free tier is "too good," diversify the paid tier — do not nerf free
When users tell you free is good enough, the lazy fix is to remove free features. The right fix is to invent paid value users actually want — new tiers, new services, new categories. Life360 protects free as the network-effect engine (parents-tell-parents is the #1 acquisition source) and instead expands what paid means. If you have network effects in free, nerfing free is taxing your own distribution.
There's a play for whatever you're stuck on.
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