Secret Santa Name
Private Secret Santa draws with gift ideas built in
What is Secret Santa Name?
Secret Santa Name draws Secret Santa names online and pairs every giver with considered gift ideas for their person. Organizers add participants, set exclusions for couples and households, and every person receives a private draw with suggestions matched to the recipient. It takes the guesswork out of organizing a smooth, memorable holiday exchange for offices, families and friend groups.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
define an ICP for a SAS product is essentially one that onboards very easily So there's very low friction hopefully self onboards and then like they stay very long time or they don't really churn and in our case this has turned out to be an agency user more than a freelancer
Define Your ICP as Whoever Onboards Easiest and Stays Longest
Ivan discovered that his assumed ICP (freelancers) was not his best customer — agencies doing high volumes of proposals churned far less and needed less hand-holding. Letting real usage data reveal your true ICP, rather than assumptions, is the difference between a leaky funnel and a sticky product.
We ABC tested these pages against each other and none of the alternative versions won against the control version. And so yes, that's the moment that we all agreed to listen to our gut feeling — the control version was not conveying the messages that we wanted to convey and was not user-friendly at all. We implemented the branded version, and a few weeks after we saw positive results.
When Every A/B Variant Loses, Ship the One That Serves the User Best
Deezer redesigned their logged-out homepage and ran a three-way A/B test — none of the new variants beat the control statistically. Rather than staying put, the team listened to a qualitative signal: the existing page didn't represent the brand or serve users well. They shipped the branded variant anyway. Within weeks, it outperformed the old control. Data tests can fail to detect real improvements, especially for brand-driven UX changes that take time to compound.
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