Realty Force
The AI-powered REO platform for brokers and agents.
Productivity·Sales & CRM·Data & Infrastructure
What is Realty Force?
Realty Force is built for REO brokers and agents as their system of record for every asset and client, plus a full REO disposition platform. It includes unlimited inventory, team seats, inbound email routing, and financials with QuickBooks Online. Pricing is $297/month on a subscription basis, giving brokers and agents one structured workspace to manage assets, clients, and closings.
Ready to launch?
Submit your product and get discovered by builders and creators worldwide.
Launch Now
FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
users don't really care about what it looks or what you use I've seen other people say like well would a list help or how about a table maybe or a graph and then the users are like well I don't care I just want to see where I mentioned I don't care what you're doing
Never offer solutions during user interviews
When a user complains, do NOT float 'would a table help? a dropdown? a graph?' — that's engineer brain looking for the solution. Lean in, ask why the pain matters and what it would unlock, and keep solutions out of the conversation. Take those back to the desk and return with something to test.
Never, never like I would do exactly the same iOS and then one or two years later Android and I do think all the adopters of apps as a general rule of thinking would be more on iOS than Android.
Launch iOS First, Android One To Two Years Later — Validate PMF Before Adding Platform Complexity
Matt Rouif launched Photoroom on iOS in 2019 and Android in 2021 — and would repeat that sequence exactly. Early adopters of any new app category skew iOS; Android rewards come later, after the product is proven and the team has the capacity to support two platforms well. Trying to launch both simultaneously splits engineering attention during the most critical period of finding PMF.
There's a play for whatever you're stuck on.
Read all 2722 playbooks