Rastu
can't be there?
What is Rastu?
Rastu is a requests app with a social layer. You ask someone near a place for a live photo of it, and they have 10 seconds to capture and share it, with no filters and no retouching. That’s why it’s a network where you can’t fake it. During the beta, requests are free and backings work as simple likes, with no money involved.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
i built other startups but they all failed because i ignored distribution so i decided to master virality first and after a week of daily uploads one of the videos blew up which then ended up being the push school idea
Master distribution before building — every past startup failed without it
Alejandro explicitly reframed his approach after repeated distribution failures: spend weeks mastering the channel before committing to a product. This mindset shift — treating TikTok virality as a skill to drill rather than luck to stumble into — is what produced the validation video that became Push School.
embed yourself into these communities this is how stuff gets pulled out of you because there there are things that you know that you don't even realize that maybe other people want it or they're willing to pay you money for it you undervalue things most people do that
Embed in a community so others pull insights out of you
Louie had never considered teaching a real-estate course until a community peer pointed at the expertise he was undervaluing. Products get easier to validate when peers point at the knowledge you've been ignoring in yourself. Sit inside a community of operators and listen for the asks — the next product is in those questions.
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