PrivateTechShares
Understand, value, and prepare your startup equity for sale with free tools and sourced guides.
What is PrivateTechShares?
PrivateTechShares provides free tools and plain-English guides designed to help startup founders and employees in the US and Europe understand and value their private equity. The platform helps users figure out what their shares or vested options are actually worth, account for dilution and exercise costs, and navigate taxes by country before a potential sale.
Built for founders, employees, and leavers holding equity in private tech companies, the service simplifies complex topics like vesting, ROFR, board approvals, and transfer restrictions. It offers practical calculators and resources so individuals can make informed decisions about exercising options or preparing for secondary liquidity events.
What sets PrivateTechShares apart is its grounded, no-jargon approach built from real experience, providing realistic valuation ranges and structured deal maps rather than sales pitches. Users stay in control of their process with transparent tools, country-specific tax guides, and actionable checklists.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
The focus of the post is a video demo, but wrap it in a use case or problem-solution framing — 'me or my friend was facing this problem so I built this feature to solve it. See, this is how it works. If you want to try, you can try it for 30 days for free. I'm just looking for feedback.' Reddit is a smart audience — they hate marketers, but they appreciate if you explain the reasoning.
Frame Reddit posts as 'I built this for X problem' — never as a product pitch
Every Reddit post leads with a problem story (why this feature was built) and ends with a soft 30-day free trial ask for feedback, not a sales pitch. This 'show don't tell' framing slips past Reddit's anti-marketing reflex and turned posts into the bulk of Elephas's first $3K MRR.
I would find that one of them had a Discord link hidden in their Instagram bio. I would join that Discord and send a message every 10 minutes until the person responded. There were guys I was DMing their mom saying hey, get me a contact with your son.
Hunt influencers across every surface — DM the Discord, DM the mom
Most builders DM ten influencers, get silence, and conclude marketing is hard. The ones who actually move product hunt creators across every surface — Discords, sibling accounts, even parents — and keep pinging until they answer. Outreach is a contact sport, not a campaign.
There's a play for whatever you're stuck on.
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