PeekPanda
Spy on any iOS app's paid ads, keywords and viral content
What is PeekPanda?
PeekPanda is competitor intelligence for iOS apps, built for indie developers, app studios, mobile marketers and growth teams.
See the ads they keep paying for: search a library of millions of Meta ads, live and stopped, and open any iOS app to see when each ad started and how many are still running.
Find the searches they already rank for: see where an app ranks across US App Store searches, next to Apple's own popularity score.
Steal the format that already went viral: browse organic slideshows and videos matched to the apps they talk about, with the hook and format.
Size the niche before you build: every app carries modelled monthly revenue and download ranges, always labelled as estimates.
Every number carries the date it was seen. Connect PeekPanda over MCP or the API and Claude, ChatGPT, Cursor or your own agent reads the same ads, keywords and dates you see.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
By the time they get halfway through the video they've already given the algorithm the 50-60-70% watch time and then you plug the app.
Bury the Product Reveal Past 50% Watch Time — Let the Algorithm See Engagement Before the Sales Pitch
TikTok's algorithm rewards completion rate. If a video feels like an ad from the first second, viewers skip and the algorithm buries it. Joseph's template: lead with relatable content that earns the watch time, then introduce the app naturally at the 50%+ mark as a solution to the pain point just demonstrated. The ADHD hack TikToks exemplify this — genuine tips first, app mention last, delivered to an audience already nodding along.
What I'd usually do when I'm making something brand new is go look on TikTok Instagram see if anyone's talking about the problem that you're trying to solve. You want to make sure that there's an easy path for you to market this app by looking at the comments and seeing like are people asking questions asking like how do I solve this problem.
Mine TikTok And Instagram Comment Sections To Validate The Problem And The Distribution Channel At Once
Before building, Connor scans TikTok and Instagram for people discussing the problem his app would solve. He treats the comment section as both a validation signal and a built-in distribution channel — so he never builds something without a clear marketing path attached.
There's a play for whatever you're stuck on.
Read all 2722 playbooks