Notifiled
Daily restaurant health-violation leads for pest control, plumbing, refrigeration and hood-cleaning pros.
Sales & CRM·Data & Infrastructure
What is Notifiled?
Restaurants cited for rodents, roaches, flies, bad refrigeration, grease or ventilation problems need a vendor fast. Notifiled watches NYC DOHMH and Toronto DineSafe inspections and sends operators new leads daily: business address, phone, Google Maps link, the exact code the inspector wrote and the outcome. Choose instant alerts or a 7 AM digest, filter by trade and area. About 10-minute setup, nothing to install, no contract. Try it for US$99 for 2 weeks, then US$199/mo.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
i spent a minute like finding that perfect number and fussing around like finding a number i was like more invested and more likely to start a free trial um so it was like so maybe the cognitive load was actually creating a little bit more buy-in a little more sunk cost along the path
Friction in onboarding can increase sunk-cost investment and lift trial starts
Burner removed the phone-number selection screen to reduce friction — and conversions dropped. Users who chose their own number felt personally invested in it; that investment carried them through the paywall. Removing low-value screens is not always right: some screens build the psychological commitment that drives subscriptions.
Around the same time GPT-3 was launched and it changed the whole content creation game because it was really good at mimicking the writing style of the user. So I created an MVP over the weekend and I really loved it because I was able to convert my own raw thoughts into LinkedIn-worthy posts.
Build the MVP in a weekend around the single flow competitors were worst at
Devin didn't rebuild a full LinkedIn tool. He isolated the one feature his competitors were weakest at, wrapped GPT-3 around it, and had a working MVP in a weekend that he used on himself first. Scoping to a single high-leverage flow is what made a weekend MVP viable.
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