Nalekur
One-time-purchase spreadsheet templates for US small businesses and freelancers.
What is Nalekur?
Pay-once .xlsx templates for bookkeeping, inventory and reorder, and invoice and client tracking ($17–$29 per template, $49 Freelancer Finance Kit, $59 Small Business Starter Bundle (one-time)), each with a Start Here tab. LAUNCH15 gives 15% off, valid until January 9, 2027.
To be clear about what these are: organizing tools (.xlsx files), not tax, legal, accounting or financial advice. Designed for Google Sheets and Excel; tested in Google Sheets, Excel for the web and LibreOffice. The Set-Aside Estimator is an estimate only, not tax advice, and the Bookkeeping Starter is not accounting software. Currently available to customers in the United States.
Nalekur, a trading name of MBM INDUSTRIES LIMITED, Room 2107, 21/F., C C Wu Building, 302-308 Hennessy Road, Wanchai, Hong Kong.
Our templates are designed with the help of AI tools and checked before release.
Support is by written message only: [email protected].
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
Last year I had a high churn and I really reduced it like drastically by adding a yearly plan. It sounds stupid, but now they are engaged for a year, so they will use the service better.
Adding a yearly plan drastically cut churn by locking in engagement
An annual plan was the single biggest churn lever in the business. Once users commit for a year, they treat the product as something to extract value from, lifting both usage and retention versus month-to-month subscribers.
we are bootstrapped We have spent only our own money since day one So we didn't really have huge budgets to work with iOS is way more expensive than Android right so the CPMs the cost per thousand views or generally the cost per view is almost four times as high on iOS than it is on Android
Turn Capital Constraints Into a Structural Competitive Advantage
Being unable to afford iOS ad costs forced Steve onto Android, which turned out to be a structurally better channel. The limitation that felt like a handicap became the strategic moat — lower CPMs, less competition from vibe-coded apps, and Google's ad network providing spillover iOS installs at no extra cost.
There's a play for whatever you're stuck on.
Read all 2722 playbooks