Money Actually
Which car, rental or client is actually making you money?
What is Money Actually?
Built for people in the US whose money doesn’t all arrive as one paycheck: a car on a car-sharing app such as Turo, a rental, a freelance client.
What you see:
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Profit, break-even and a year report for each car, rental or client, grouped the way Schedule C and E group them.
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Net worth with every debt counted. The car loan sits next to the car.
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One left-to-spend number for the month, with the bills already paid and the ones still coming, plus subscriptions found in your transactions.
Most money apps flatter you. Money Actually reports, and it says when it cannot verify a number.
What it won’t do:
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Move money. There is no transfer button anywhere.
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See your bank password. You sign in to your bank through Plaid.
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Send anything to AI unless you type a question to Slip, the in-app assistant. You can turn Slip off.
No ads, no data selling. Link up to five US banks, with every account at each one, on the web, iPhone and Android.
7-day free trial with no card needed on the web, then $6.99/month or $59.99/year on the web.
Open the demo with sample data, no signup:
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
I think it just changes the perception of M Cruz as well now it's not like a little hacker site where you can you know get a coding Mentor for 40 50 bucks now it's like one of the largest open coaching marketplaces where there's something for everyone... we actually have like people that are pretty high up at Google that are overseeing stuff like Gmail
Raising the price ceiling repositions the entire marketplace
The ceiling on your marketplace pricing isn't just a number — it's the brand signal. When MentorCruise allowed $500-$1500/month mentorships, the platform stopped reading as a "$50 coding tutor" site and started attracting Google leadership as both buyers and mentors. Both sides matured together: the high-tier mentee tolerated the high-tier price tag the low-tier mentee complained about. Lift the ceiling deliberately and the audience rises with it.
there was enough Canadian Mint users that were super frustrated... many of them were like hacking Monarch and changing their IP address... we finally just said okay we're going to turn this on.
Demand-Led Expansion: Let Users Hack Around Geo-Restrictions Before You Build
Monarch had no Canada plans for the next 12 months. But when users actively spoofed their location to sign up, the team recognized an unambiguous demand signal and did a quick beta toggle. The experience was not perfect — Canadian institution data quality lagged the US — but Monarch offered refunds to dissatisfied users and built goodwill. Demand-led expansion with a clear quality caveat beats waiting for a perfect rollout.
There's a play for whatever you're stuck on.
Read all 2722 playbooks