littlefold
A little place for big books
What is littlefold?
littlefold is a calm PDF reader for Mac with a visual book map, notes beside the page, and a small cat who keeps you company. It's made for the big books: textbooks, technical books, and long reads you actually want to finish.
Key features
- Book map: see the whole book at once, with every chapter laid out as a grid of page thumbnails and your highlights collected in a side panel.
- Peek at the figure: hover over a link like "Figure 19.4" and the figure opens right beside the text. No flipping back two pages, no hunting for where you left off.
- Notes beside the page: highlight a passage, write a note, and leave a little bookmark friend to hold your place.
- Search by what you mean: type an idea or describe a picture, and littlefold finds it even when the book uses different words.
- Meet Mocha: an optional cat companion. Reading fills Mocha's bowl and earns coins for food and furniture, so the room becomes a little more yours over time.
- Local first, private by default: your books, highlights and notes stay on your Mac.
Pricing is simple, and every plan includes every feature: Free for up to 3 books, $29/year for unlimited books, or $49 once for lifetime access (founding price, usually $79). littlefold is almost ready for Mac. Join the waitlist and we'll let you know the day you can download it.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
when I left Wall Street I started a newsletter and the newsletter was basically me writing in public that I'm confused I'm a 35-year-old confused man with a one-year 18-month-old daughter I used to make a lot of money I did a lot of stuff but I'm not happy and I don't know what to do next... the thing that kept me going... it's the I thought it was just that felt this way I felt so alone thank you for making me feel seen
Confess what you're confused about — confusion content compounds resonance
The strongest content is rarely "here's the answer." It's "here's the confusion I'm sitting with." Khe's most-resonant newsletter content was him writing as a 35-year-old confused man with a baby and no plan, and the response wave was "thank you for making me feel seen." When you're unsure what to write about, write the question you're stuck on — the people on the same path will surface and become your first true audience.
In Texas you can say here the likely financial benefit and here is what our service costs it makes the customer decision rational and straightforward so you need to sell less... we even show potentially how much you can save and then in the end we show different plans
Sell a concrete dollar delta — show savings next to price during onboarding
Pick a category where your value can be measured in dollars saved or earned, not in vague "productivity" or "brighter future" claims. Surface that savings figure during onboarding directly above the pricing tiers — Savvy Nomad shows projected tax savings before plan selection. When "you save $X for $Y" is visible on the same screen as the checkout button, the math sells the product and your marketing copy can shrink.
There's a play for whatever you're stuck on.
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