Linkwiz
LinkedIn profile optimization and post tracking for B2B teams
What is Linkwiz?
Linkwiz helps B2B marketing, sales and growth teams improve their LinkedIn presence through profile optimization and activity tracking. Analyze employee profiles, identify recurring gaps, and review evidence and recommendations. Track public LinkedIn posts, reactions, comments and reposts, and compare post performance. Use these insights to support employee advocacy, social selling and engagement with target accounts.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
We try to figure out what is the right level of investment on the digital upper funnel campaigns — how do these impact our performance campaign. You can actually do this very easily with a conversion lift study through Meta among other partners.
Conversion lift studies prove how much upper-funnel brand spend boosts performance campaigns
One of the hardest questions in mixed brand/performance budgets is proving the causal link between upper-funnel spend and downstream conversions. Meta's conversion lift study (and equivalents from other platforms) shuts down specific audiences temporarily to measure the counterfactual. At Deezer, this validated assumptions at a much larger magnitude than last-click attribution ever showed.
We didn't have any backlog of feature request, we just let that — every time we [hear] about a feature once, twice, ten times, you know in yourself that that's a need. We are still today reviewing support as founders of the company. We still do like every day I go and I help for more technical issues.
After 15 years, both founders still answer support tickets daily
Both founders personally handle support email daily, using repeat requests as their feature backlog instead of a formal tracker. The pain mirrors between user and founder — the customer is frustrated, replying is a chore, so the founders feel motivated to fix root causes. This is how 10 people compete with Adobe.
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