LaunchAssetKit
Plan app store launch assets before design
Developer Tools·Design Tools·Marketing
What is LaunchAssetKit?
LaunchAssetKit helps indie app developers prepare App Store and Google Play launch assets before opening a design tool. Many app makers jump straight into screenshots, but they often waste time because the message, size requirements, localization plan, and ASO copy are not clear yet.
LaunchAssetKit solves that pre-design step. It helps users draft benefit-led screenshot captions, check App Store and Google Play screenshot sizes, plan localization copy, organize ASO messaging, and prepare a simple app launch checklist in one workflow.
It is built for solo iOS developers, Android developers, no-code app builders, small app agencies, and micro SaaS founders who want clearer launch assets without hiring a full design or ASO team. The first version is free and lightweight, focused on helping makers prepare better store assets faster.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
one of them is incrementality so you want to switch ads on switch ads off and see what's happening to your baseline which is always of course a good position for smaller developers if you don't have a ton of organic yet
Use incrementality testing — switch ads on and off to isolate channel impact without a data science team
Before building data science infrastructure, Burke validates channel ROI using a simple incrementality check: pause spend for a period and observe baseline installs and trials. If they drop materially, the channel was contributing. This works especially well for early-stage apps with limited organic that can cleanly isolate the ad effect.
when I jump into different ideas and projects I could I could probably tell you the initial spark is never about money right whether it's learning a new technology whether it's a passion project whether it's whatever the the the the Nexus or the spark or whatever you want to call it that starts is generally is not monetary
Never let monetization be the initial spark
Lead with curiosity, not a P&L. Andrew's filter is two gates: first follow the spark (learn a tech, scratch an itch), then run the marketability check. Founders who flip that order pick worse problems and burn out faster — the spark is what gets you through the dip when motivation flags.
There's a play for whatever you're stuck on.
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