LaunchAF· SaaS launch directory
Product launches that rank on Google & AI.
What is LaunchAF?
LaunchAF is a SaaS launch directory.
LaunchAF is a weekly SaaS product launch directory designed to help users discover newly launched software products each week. Founders can submit their products to the competitive leaderboard, rally their communities, collect real votes and feedback, and compete for discovery.
The platform operates on a weekly cadence where a fresh board opens every Monday with an equal starting line. Products compete over seven days until the Sunday freeze, after which final rankings enter a permanent archive with a permanent backlink.
Built for makers and curious builders who keep shipping, LaunchAF makes the launch timeline visible so visitors always know what is fresh and founders know when to push their products.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
we launched Breeze do which is a docy sign alternative and it's already on track to be a seven figure business in 12 months but that's the within our Originals team I think that's our 10th product we've launched in 10 years and only the third third or fourth one that's actually worked significantly
Ship ten products to get three or four hits
Even Noah's internal product team — with AppSumo's distribution behind it — ships 10 products to get 3-4 hits. Stop expecting product #1 to land; plan a portfolio. The compounding only kicks in if the next launch happens, no matter how the last one went. The product that hits is usually the one you almost didn't make.
A friend told me about how he was struggling to stay on task and motivated So that sparked an idea I didn't want another boring habit tracker So I gamified the whole experience with leaderboards XP badges and even characters
Gamify Your Core Loop to Make Behavior-Change Apps Actually Sticky
Evan saw a crowded habit-tracker market and chose differentiation through gamification rather than features. The result was character selection on onboarding, XP rewards for completing tasks, and a leaderboard — elements borrowed from games that drive compulsive return visits and make the app feel nothing like its competitors.
There's a play for whatever you're stuck on.
Read all 2722 playbooks
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