
Kitset
Find useful websites by task.
What is Kitset?
Kitset helps you find and compare websites for everyday tasks. Start with what you need to do, such as compress an image, merge a PDF, convert a file, or draw a diagram. Task pages show confirmed details about pricing, account requirements, file processing, and usage limits so you can compare options that fit your needs. Website submissions are reviewed before publication. Source checks and editorial approval are separate from documented performance evaluations.
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Launch NowFounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
It was just like upload a video add text trim it done.
Solve Your Own Pain by Stripping the Product to Its Simplest Form
Saba built Veed.io by cloning the radical simplicity of a GIF editor and applying it to video. Instead of competing with full-featured desktop editors, he stripped everything away — one job, in the browser, done.
Why would performance bomb on a channel? Probably because a competitor came in and is outbidding you everywhere. If they're outbidding you on Facebook they're probably outbidding you on Google and Snap and TikTok. The risk is not per channel — it's structural.
Structural channel declines are correlated — diversification rarely protects against the real risk
The popular rationale for diversifying across paid UA channels is risk mitigation: if one channel tanks, the others hold. Seufert points out this is mostly wrong. Any structural performance drop — competitor entry, macro sentiment shift, category saturation — will affect all channels simultaneously. The real risk is a business-level headwind that no channel mix fixes.
There's a play for whatever you're stuck on.
Read all 2722 playbooks