KeepMD
Track medical records and labs for your family while keeping data private.
What is KeepMD?
KeepMD helps you track medical records, organize family health records, save lab reports, and keep a private personal health record directly on your device. It allows you to connect with over 40,000 providers to automatically sync your health history, labs, imaging, prescriptions, and visit notes into one timeline.
The app is designed for individuals and families who want to manage their health data without navigating multiple hospital portals or relying on third-party cloud storage. You can scan paper documents and prescriptions instantly, record doctor visits for searchable transcripts, and ask questions about your health records using on-device AI.
What makes KeepMD different is its privacy-first architecture where your data stays on your phone using zero-knowledge encryption, ensuring there is no central database of your medical files to hack, leak, or sell.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
earn media is really a compounding effect right like every launch we do earns more eyeballs which means that the next launch earns more eyeballs and it is truly compounding and then it compounds down in our paid media as well... the first place we start is 11 Labs branded search it's the lowest hanging fruit
Earned media compounds: each launch makes the next one bigger
ElevenLabs treats earned media as a compounding asset, not a one-time spike. Each launch that earns press attention increases brand-search volume, which makes paid search more efficient, which makes the next launch convert better. The flywheel: earn attention, capture branded demand, demonstrate ROI on paid, repeat. Most companies optimize each launch in isolation; ElevenLabs optimizes the cumulative earned-media trajectory.
You look at the group of customers who stay the longest and spend the most — develop hypotheses about what this group shares — and then you tell your marketing team to go get lookalikes.
Segment by post-signup behavior to find your highest-LTV customers — then market only to lookalikes
Start by listing your best and worst customers and identifying what separates them: acquisition source, signup cohort, onboarding path, usage frequency in week one. Once you have a hypothesis, build marketing to attract only the high-value archetype even if it means a smaller TAM. Disciplined focus on the right customer is a competitive advantage.
There's a play for whatever you're stuck on.
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