
Kapi - Parenting Coach
Real-life parenting help, one short scenario at a time
What is Kapi - Parenting Coach?
Kapi - Parenting Coach is a parenting practice app for iOS and Android. Short, real-life scenarios arrive from the app each day. Parents can compare practical responses, read guidance and explanations, build a daily practice habit and track their progress. Kapi offers subscription-based packages. It is designed for parents, not as a learning game for children.
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What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
We tested it at 30 bucks a year and we tested at 15 bucks a year too... they were about a wash which is really interesting from a net revenue perspective 15 bucks a year versus 30 bucks year was was basically flat but we went with 30 because it gave us more maneuverability.
Price Elasticity Can Be Flat Across A 2X Range — Choose The Price That Gives You Optionality
AllTrails cut price from $50 to test $30 and $15 — net revenue was flat between them, meaning conversion volume offset the per-unit difference. Ron picked $30 not for revenue maximization but for optionality: room to discount, offer introductory pricing, and run promo campaigns. At $15 there was nowhere to go. If your test shows flat revenue across two prices, always take the higher one for tactical flexibility.
Really simple stuff like having a welcome sequence when someone signs up to your email list — one, two, three, four, five different emails. When they go to your checkout page and don't buy something, you send them some emails to remind them.
Welcome sequences and abandoned-cart emails are the unsexy retention engine
Email flows are the unsexy but highest-leverage retention play. A 5-email welcome sequence plus an abandoned-checkout flow (optionally with a discount) is what every business making real money runs — and what most indie hackers skip.
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