Jiffy
AI security guardrails for the enterprise
Developer Tools·AI & Machine Learning·Security
What is Jiffy?
Jiffy is the intelligence layer for enterprise AI security. It unifies activity across endpoints, browsers and code to uncover risk and intent, and turns security policies into real-time controls. Deploys in minutes with integrations for CrowdStrike, Microsoft Defender, GitHub, GitLab, and Chrome, Edge and Firefox.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
The two things that were scarring to Apple were the near bankruptcy. They're still thinking of themselves as underdogs who want to assert at least 51% of the power over developers — they've lost sight of the fact that they've actually got like 95% of the power.
Apple's tight platform control traces directly to near-bankruptcy in the '90s
The three executives who control Apple's App Store relationships — Jaws, Schiller, and Eddie Q — all joined Apple in the late 1980s and lived through the company's near-collapse when developer leverage almost pulled the platform under. That existential scare became institutional memory: never let third parties hold majority power again. Understanding this history is essential context for any developer trying to read Apple's behaviour.
one of the main drivers for us is Apple search ads we run ads on certain keywords that helps drive people downloading the app cost to acquire a customer for us is about $130 the lifetime value of those customers is between $750 and $1,000 so as much money as we can put into those ads there's definitely ROI there
Scale Apple Search Ads Aggressively When CAC Sits At $130 And LTV Clears $750
Apple Search Ads on targeted keywords are Weightley's primary growth lever, driven by a CAC of ~$130 against LTV of $750-$1,000. The 6-8x payback ratio means Joe scales spend aggressively because ROI is mathematically guaranteed — the channel is effectively uncapped at this unit economics.
There's a play for whatever you're stuck on.
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