Ironfeed
No-code product catalog management for Google Shopping, Meta Ads, and TikTok Shop.
What is Ironfeed?
Ironfeed helps e-commerce teams import large product catalogs, transform product data, and keep listings synchronized across Google Shopping, Meta Ads, and TikTok Shop. Build data workflows without code while maintaining catalog accuracy and reliable sync performance across all your sales channels, so your feeds stay accurate and your ads keep running smoothly even as your catalog grows.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
we flipped that to Apple and we saw over 100% increase in conversion now the number of people that were doing that was smaller right so again it wasn't like the 2x factor of the price that affected everybody but just reducing that friction of like mom pulls out her phone scans a QR code bang she's subscribed over 100% lift
Switch QR-code checkout to Apple IAP for 100%+ conversion lift
Skylight replaced a web-based checkout behind a QR code with Apple IAP and saw conversion more than double on that channel. The absolute volume was smaller than the direct price-increase impact, but it required minimal product work. Friction in the payment step, even one extra screen or redirect, costs a meaningful fraction of ready-to-buy users; the Apple native checkout is often the path of least resistance.
There's a magic rule here with freemium models that I tell everyone to follow: you're really trying to balance increasing conversion versus increasing free user retention. If you double the conversion rate on half the audience you haven't gone anywhere.
The magic rule of freemium — balance conversion against free-user retention
The freemium failure mode Paul sees most often: optimizing conversion in isolation. Tightening the paywall lifts the conversion rate but shrinks the free funnel feeding it. Net new subscribers stay flat. The two metrics must move together. When forced to choose, weight free-user retention — a larger free pool buys time to optimize the value prop.
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