impause
The Noom for personal Finance
About
Impause is a behavioral finance iOS app founded in 2026 by Cam Eddy (CEO) and Henry Scholl (CTO), headquartered in Boston, Massachusetts. The app applies cognitive behavioral therapy principles and behavioral economics research to impulse spending, positioning itself as a behavior-change tool rather than a budgeting app.
Core features include Purchase Pulse (a swipe-based interface for rating transactions as "regret" or "worth it"), a 7-day Pause flow for deferring discretionary purchases, psychology-based lesson modules, spending challenges, and a Future Self tool grounded in Dr. Hal Hershfield's (UCLA Anderson) research on future-self continuity. Users are assigned one of five spending archetypes during onboarding.
The product's academic grounding draws on CBT research and the work of Andreas Michaelides, former Chief Psychology Officer at Noom, who advises the company. Founder Cam Eddy previously built engagement systems at DraftKings and worked in growth at Cirkul, framing his founder narrative as a "poacher turned gamekeeper" — applying behavioral psychology used to drive consumption toward helping users reduce it.
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